Your brand account is not the channel. People are.
Up to 92% of consumers trust word of mouth and user-generated content over brand advertising. That is not a reason to abandon your account, but it changes what it is for.
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Distrust of AI content doubled in a year. What that means for your feed.
Consumers saying heavy AI use would reduce their trust in a brand went from 20% in 2025 to 40% in 2026. The problem is not using AI. It is being caught using it badly.
