The social metrics that survive a conversation with your CFO
Likes and follower counts are clues, not proof. Here are the three tiers of social measurement, which tier belongs in which meeting, and how to connect the bottom to the top.
Analytics
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Two 2026 studies disagree about LinkedIn. Settle it on your own account.
One dataset puts document posts top at 6.60% engagement. Another says native text now beats carousels by 28% reach. Both can be true, and here is the test that tells you which.
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The best time to post is a hypothesis, not an answer
Tuesday to Thursday, 9am to noon, wins across most platforms in 2026 studies. That is where to start testing, not where to stop, and the difference matters.
