A publishing system that survives your worst week
Consistency beats brilliance on social, and consistency fails for operational reasons rather than creative ones. Here is the weekly loop and the buffer that protects it.
Scheduling
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LinkedIn document carousels: how the PDF swipe post actually works
LinkedIn has no carousel endpoint. A swipeable post is a PDF uploaded through the Documents API, and the versioned endpoint returns a 201 with an empty body.
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How often to post on each platform, and the cadence trap
Instagram wants 3 to 5 a week, TikTok wants 1 to 3 a day, X wants 3 to 5 a day. Here is what that adds up to, and why the sustainable number beats the optimal one.
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The best time to post is a hypothesis, not an answer
Tuesday to Thursday, 9am to noon, wins across most platforms in 2026 studies. That is where to start testing, not where to stop, and the difference matters.
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Instagram carousels through the API: the limits nobody documents together
The Instagram Graph API caps carousels at 10 slides, not the 20 the app allows, and every slide needs its own container first. What actually breaks, and how to schedule around it.
