A publishing system that survives your worst week
Consistency beats brilliance on social, and consistency fails for operational reasons rather than creative ones. Here is the weekly loop and the buffer that protects it.
Workflow
-
-
Cross-posting quietly costs you reach. Repurposing does not.
Instagram demotes Reels with a visible TikTok watermark, with reported reach reductions up to 72%. There is no notification. Here is the difference that avoids it.
-
How often to post on each platform, and the cadence trap
Instagram wants 3 to 5 a week, TikTok wants 1 to 3 a day, X wants 3 to 5 a day. Here is what that adds up to, and why the sustainable number beats the optimal one.
